Not really, kids aren't stupid. For example, in G1, sure we got the hordika and rahaga and such, however we still managed to get (mostly) consistently good-looking sets, with play value.
Hell, even in G2 we have good sets, look at the toa from both years! I mean, when I was a kid, I didn't buy a set because I knew it had good play features, I bought it because I saw the set and went "that looks cool! I want one!"
I just can't do that with any of the new sets, besides (maybe) Umarak Destroyer.