I don’t have cable, so I can’t watch these anyways, unless Netflix decides to start ads. While the animations in my opinion don’t look as fun as the kids playing, they are more iconic of my childhood. The “Hey” in LEGO City, and the well-done actual footage, an the LEGO emblem “character” at the end, all of these make a LEGO commercial LEGO. Are they getting worse? Ask the kids. Are they different? Sure. Which is better in general? Whatever more signifies LEGO, which to me, is the old.
The 2007 Bionicle mini movies are possibly my favorite LEGO ads of all time. They felt like a movie, and I used to watch them online in 2008, when my Bionicle excitement started (and then died 2010, and didn’t come back until 2017). I thought Kongu was a beast, and that the Barraki were scary, which is what LEGO wanted you to think. Watching them now, with their cinematic appeal, nostalgia, and pluses as being my favorite year of Bionicle, they were definitely better than maybe even Power Miners’ advertisement. But that is just a lone example, nothing world-shaking.