It's less that. The thing is, now, I've told this story before, but I'll say it again. When I first saw elves, I thought "Ooh! Something original!" and I got excited, then I watched the videos come out, and then I watched one, (and you can tell me if it got better) That used the phrase, "BFFs over BFs!" and I was done. I could see where it was going, and it kinda lost it for me. There were a million different ways they could have phrased it so that it didn't come across as it did, but they chose the one they did, and I can only assume it went downhill from there.