Yeah, and people who get into LEGO recently will think of LEGO being a licensed thing. Sure. And new fans will not experience what we had experienced, no Bionicle, no Hero Factory, and nothing else. Just licensed.
LEGO: You know what? Our original themes don't appeal to kids nowdays... So let's give them licensed sets based on PG 13 movies or higher!
Me: Wait LEGO, on most sets it says that they are 5 years and up!
LEGO: I don't care! We will keep selling them!
Me: 7-year olds arren't supposed to see movies like Revenge of the Sith.
LEGO: Who cares! They sell well! They can watch it if they want to see what their set does in the movie!