Didn't hear that about Machinima, but I've always had a dislike for them. That seems to be a practise for most MCMs nowdays.
Let's get this out of the way - America's intellectual property system is a mess. Horrible, ugly mess. It is too overreaching and it can be abused very easily. BUT it is also the only way for you to keep the trademark on something you've done. As someone who owns a (very small) brand, this is something we had to go through as well. Full disclosure: we are looking to get trademarks on most of our large umbrella shows (TTV, etc.), because that's the only way we can safeguard our brand.
Except people do it all the time. Apple has a trademark on "apple", Machinima has a trademark on "machinima" - this isn't the first time this has happened.
In fact, why didn't anyone get up in arms when Machinima trademarked the term "machinima"? That's a genre that's way more creatively involved than just "react" videos, and one that legitimately caused a ton of brand confusion for people doing those kinds of videos going forward.
- It's a trademark, not a copyright. That is very, very important. The purpose of a trademark is to protect against brand confusion (for instance, I can't create a line of comfortable soft clothing called "Microsoft", because people might think it's part of the "Microsoft" brand). Very different from a copyright.
- Taking down videos is largely automatic. As seen with the Nostalgia Critic fiasco, a large part of YouTube is mostly automated, with little human oversight. That's not to say that Fine Bros. couldn't have asked for that video to be taken down themselves, but that there is a possibility that they didn't. Doesn't excuse them, just needs to be kept in mind.
- A lot of "react" videos don't respect the original content as much as the Fine Bros. do. Honestly, I've watched a lot of their videos - they'll cut out parts of the original and make the majority of the video demographic interviews. It's more incentive to watch the original content - but on top of that, it's insight into a demographic and that's the main focus of their video. Other "react" channels/videos is someone just talking over the entirety of another video in the corner - not nearly as useful or informative.
Why is having only money on their mind a bad thing? Focusing on a profit like an actual company is really bad, now? I get the concern that pursuing that money could make them do things like have less oversight, have a far reach on taking down videos that are tangetally related to them, and overall abusing their power...but abusing power and having money on their mind are completely different things.
- All the Fine Bros. wanted to do was to create a network of user generated content. It's literally the exact same thing YouTube does. I mean, seriously. You put your video on YouTube, they help promote it to a larger audience you wouldn't have been able to reach on their own, they get 55% of your revenue. You put your REACT video on the Fine Bros. portal, you use their assets, they promote it on their channel tp an audience you wouldn't have been able to reach on their own, they get 30% of your revenue.
Like I said, I think the Fine Bros. do a great job of respecting other people's content and making their own content around 50%-75% demographic interviews instead of just kids laughing at a video in the corner.
Yep, that part is the worst. We've had to seriously dance around that. You ever wonder why some of our videos feature screens of Bionicle or LEGO footage when we could have definitely used video? It's because it'll get caught by the algorithm, even though it's part of a larger Autopsy/podcast/whatever that falls into critique and fair use.
That's because it's not a law. YouTube is a private company with their own terms as to what goes on their site. All the claiming/false claiming/etc. is their own policy, not enforced by law whatsoever. If anything, it's to avoid the law showing up.
That's what gets me. Their reputation is ruined over something perfectly normal in the business world, which a lot of people did not understand at all and just dogpiled on them without knowing anything about the situation.
The ads are my favorite part of Vessel. They're 5 seconds long, at the most 15 seconds. Perfect. I can deal with those in front of my videos. I'll totally watch an ad that's 5 seconds to help my favorite creators out. 30 seconds? A minute? That gets annoying.
(ps: most of our ad revenue comes from early access subscribers. $3 a month literally helps us out way more than you could know).
Yeah, but there's still people that haven't discovered their content yet that will after a while. The internet will mob you and mob you in force, but they also have a really short memory. A year from now, we'll mostly forget about the Fine Bros except in passing. Like Gamersgate.