LEGO has launched another one of those fan surveys, I assume as part of their free market research:
In their words:
This survey is designed to measure your passions and interests as an Adult Fan of LEGO (AFOL) and how well official and unofficial touchpoints fuel your passion. Please help us understand what you love the most and how we can better serve the needs of the community.
The survey will take approximately 15 minutes to finish and is completely anonymous.