I was thinking. Action figures in general aren't doing well at all currently. People would rather play video games than play and make a fantasy world with plastic figures as the main heroes. If that's the case, why not combine the two? Make it so you can build your own character outside of the game, but also build and play that same character inside a game.
I think the best way to make something akin to this would be to make it somewhat akin to Spore.
Constraction figures are a bit more complex than spore figures made up, so along with the general algorithms to control how the character would move, you need some way to set which connections on a moc would be movable and which wouldn't.
Also, to build those character's weapons would be cool as well.
A few differing story lines would help to diversify play and fit somewhat to the character you've built.
If this was done well, and pretty well advertised, then constraction as a whole would do better.
This is my thought. What do you guys think would help Constraction be an interest to newcomers?