The box; the only thing that is holding you away from your precious set. They're usually thrown to the side so you can access your pieces, but they play a much more important job then just being a box. Think of it as the worm on your fishing pole, trying to catch a fish. It's what attracts the fish to your pole in the river. In other words, it's what catches your eye on the shelf with its flashy banner and its action-packed picture of the set.
These are some of my favorite LEGO boxes:
What's your stance on LEGO boxes? What's your favorite box or banner?