Can’t argue there. Part of the reason Bio was so successful was that it was a media experiment. Whenever they wanted to try a new form of advertisements, they use Bio. First comics (and I don’t mean those printed Into the Magazine), Bionicle. First chapter books, Bionicle. Bionicle has always been the frontier for Lego advertising. Honestly, I think Bio is partly to blame for the lack of Original Lego IPs.
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