I definitely recommend reading
[which the linked article also list as a cited source on the top prior to the foreword]:
"BRICK BY BRICK (How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry) / by David C. Robertson with Bill Breen, 2013."
It covers all these points and principles the article speak of and is a recommended read given how much TTV promotes it for Audible in their videos.
EDIT: Upon further reading, I think this is pretty much a Russian translation of that very book.
Yea, it even says it's a book not an article.