LBX is kinda similar. It's a kids toy, that became an international phenomenon, and an evil corporation, known as the NDR, plan to use an infinite energy source, known as the Infinity Engine, to take over the world. I won't ruin the details.
In the story, LBX are everywhere, there's big money in world-wide tournaments, it's crazy.
You should check it out. I can find the anime online anywhere, but you could probably find the manga, and of course, get one of the games. The 3ds game is only like 15 bucks. It's unfamiliar IP led to it not being the most successful game.