The Fine Bros controversy is completely overblown. Personally, I think that their actions were perfectly reasonable, and that their React World program showed a ton of promise. They made a lot of mistakes in how they presented their video, and a ton of people overreacted.
A ton of people don't even know the difference between "Trademark" and "Copyright", a ton more people don't realize the difference between format and genre. It's a mess. They did a bad job explaining it, and they did a worse job backing down.
Yeah...no. I mean, don't get me wrong, YouTube can be abused, but they can't NOT trademark their channel name. It's a branding thing. REACT is the title of their main channel - trademarking that word is part of a business decision for that brand. REACT is different from "react".
It's the start of a new content franchise, using available company assets and promotion. It was honestly a pretty revolutionary idea.
You talk like that like it's a bad thing?
Backing down was a mistake. I understand that React World program being shut down (unfortunately), but they should have stuck to their guns with the trademark.
You guys realize that, because of this huge publicity, everyone realizes that it's up for grabs, right? Like, another company can, with reasonable branding proof, take that and THEN all of the stuff people were worrying about with copyright claims and taking down videos could also come to pass, except it's a corporate entity that might not care about your wellbeing as well as actual content creators?
Fine Bros. have a very distinct reaction format. Most reaction videos are personality based. Theirs are demographic based. Most of their videos are 75% discussion and questions asked to people of a particular demographic, to gage what that demographic thinks of the video, technology or issue at hand.
This is what they felt was specific to them, and they had to copyright that to make sure that people 1. did not use their assets given out for React World for things without crediting and paying them for said promotion and assets 2. stop major network television shows from just ripping off their format (like Ellen did).
It's a franchise thing, seen in the real world all the time. Did you know that Marvel and DC jointly own the trademark to "superhero"? Or that the United Postal Service has the trademark to the color brown? It's just how branding works.