This is actually pretty common - The United States of America is one of the largest markets in the world, and one of the richest. While China is currently set to take that title, due to cultural differences it’s actually still unlikely that companies will ever stop testing in the US.
Basically, it comes down to if you’re successful in the US, you’ll be successful almost anywhere. Bionicle was also primarily sold and marketed to North America, so it stands to reason that it would also be where most of the extra material goes.
I know it’s not really on topic but it’s an interesting detail to me so sue me 
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English is descended from German, not Latin.
Anyway, I think the whole discussion of Bionicle’s return is a bit off-topic to the idea of Bionicle’s lack of pop culture acceptance. Still I agree with many folks who say that Bionicle needs to return as a story franchise. Novel, comic, and even game sales should be prioritized over set sales if Bionicle is to return.
I liked the idea of Christian Faber’s VR - I definately think a Bionicle MMORPG would be amazing if it had a decent storyline behind it. I think I’ve argued before that it is the best option, and if Faber could team up with some of the game programmers in the fandom and the story people I think we could make something work. Faber just needs to work the Lego PR thing and get us some capital to start the project, get some folks to work the practical business side of things to get his head out of the clouds.
On the other hand, I know that there are some other Bionicle fans who disagree and think the sets come first, but those people really should work the Lego Ideas angle. I’m happy to support Bionicle Lego Ideas because if the sets-people feel like they are supported and their efforts are worthwhile, they will be more likely to go along with a more story-driven franchise.
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I really don’t see there being much of an audience for strictly story based Bionicle content. There are so many people in our generation who fondly remember how much fun they had with Bionicle 15 years ago, and there’s a much, much smaller set of people who are still really interested in Bionicle. While both these groups like Bionicle, the way they like it and what they like about it is very different.
The more general population of people who grew up with Bionicle remember how they had playing with the red one. Maybe they vaguely remember seeing the commercials on TV and getting the comics in the Lego Club Magazine. But they don’t care how the MU inhabitants adjust to life on Spherus Magna or what Velika is planning next. For them, the main attraction was playing with the toys, not the intricacies of the complicated lore.
Any continuation/revival of the story won’t tap into some huge, untapped audience hungry for Bionicle content. It’ll just appeal to the small section of the fanbase that is still engaged with the story all these years later. Maybe if there’s only one or two people working on that story content, there’s enough of us to make it somewhat profitable, but that’s not the kind of money a huge company like Lego is really interested in.
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