So, one of the things that has struck me (and many, many others) as a critical difference between G1 and G2 is the effectiveness with which the story was communicated to the consumer. With G3 in mind, I had an idea I wanted to toss around and see what you guys thought.
So one of the most underused components of the Lego kit in my view is the instructions. They are quite spartan, doing only what they need to, which is great. However, I imagine that using the instructions as part of the storytelling device could be very useful - Bionicle G1 used a full page to show the canister pouring parts onto the beach. My idea is that instead of using the page for a single image, actually use it for a full character description. More specifically, each time a character is built in the set, a full page or so is given to some good pictures of the character in action and a basic character bio giving information about that character. Even further, maybe there could be callouts as you build the set explaining the significance of elements of the set to the story, similar to what is done on IDEAS sets and Architecture sets.
The second half of my idea is an expansion on this. I think we all would like a line of collectible Bionicle minifigs, and they could play into this as well. Important characters who don't appear in sets necessarily, like village political leaders, various Matoran doing jobs like fishing, and most importantly eccentric carvers would be the figures to collect. Not only do these figures expand on the breadth of the world and make it deeper, they give reason to explore the world further. And, as before, in each bag, a character bio is included in some capacity, on the sheet already provided with figures, or a second sheet.
The reason I want to bring this to the fore is that communicating story is increasingly difficult, and furthermore it seems that the podcast is getting towards a complex story, which isn't bad but is more difficult to communicate to people just buying sets. A TV show is great, as are well designed sets, but for that kid who receives a set for his birthday and hadn't ever been introduced to Bionicle before hand, a good set only goes so far to really hook the kid. You want to suck him or her into the story, and having that story be told to they as they are assembling the kit could be a solution.