Two words.
Stupid Trend.
The world’s gotta have the newest thing distract them for a month so they don’t realize how bad everything is, how bleak their existences are, or that they forgot to eat for the last three days. So whaddya know, the Fidget Cube comes along, an actually helpful thing which isn’t just a toy. Then everyone makes them, then fidget spinner, then trend which makes everyone else throw up.
Hopefully it’ll be over in a couple of months.