LEGO Becomes the Worlds Largest Toy Manufacturer
That’s right, you heard it here folks! After reporting an increase of 15% in sales, LEGO has, according to various sources, officially beaten out Mattel (creator of Barbie, Hot Wheels, and Cabbage Patch Kids) as the largest Toy company in the world.
Here’s what LEGO CEO Jørgen Vig Knudstorp had to say:
“Our revenue in the first half of 2014 has more than tripled compared to first half year revenue years in a tough economic environment. The result for the first half of 2014 is an outcome of our ability to develop, launch and distribute LEGO products, which children all over the world put at the top of their wish lists. We are particularly pleased that classics such as LEGO City, LEGO Creator, LEGO Technic, and LEGO Star Wars™ continue to deliver very strong growth globally.”
Looks like despite Mattel’s acquisition of Mega Bloks they still haven’t been able to catch up with the competition!
You can read more about LEGO’s report, including a PDF of Lego’s financial data here! Congratulations to LEGO, we hope you continue to succeed in your future endeavors!
Written by: Varderan, 9/5/2014
This is a companion discussion topic for the original entry at http://ttvpodcast.com/post/96724242552