Official LEGO Survey - Tell LEGO you want Bionicle back!

Finally, someone said the quiet part aloud. Thank you! :clap:
tenor
The people who say such things are very narrow-minded, IMO.
There are way more options for an official G3 to go with than just being tiny mech-like builds or giant titan-esque ones.

Edit: You’re also spot on about Lego’s lack of focus outside their two main demographics; they should really broaden their range of focus.

This, also!

I’d like to add that it was already touched upon by me and ajtazt, in the topic of unpopular Lego opinions, that a Technic-focused line would be the best format from all other options.
And I’m still convinced about that.

As you pointed out, Bionicle wouldn’t really work as a system line, whether it’s brick-built figures or an action theme with minifigures, because it was never meant to be either.

Now, if Lego would decide to branch Technic out again for a sort of “Neo-Constraction” and introduce the Mixel-style sockets into the line, then it would open a gate of many & new possibilities.

Second to this! :2nd_place_medal:
Perhaps they could make a brand-new theme that would act as a test subject to try out new ideas and building techniques, and if that ends up being a success, then they could take another shot at Bonkle.

Basically, they’d just repeat the same strategy they’d done before G1 & G2, aka Throwbots/Slizers and Hero Factory.

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I seem to recall us losing to a bird the last time that happened.

Ultimately, I don’t think the LEGO Group cares that there is a small but dedicated fanbase who would do strong purchasing like Castle. If only because it is pushing out other things they’d rather test. And let’s face it, Bionicle fans are the least loyal to Lego and the hardest group to convert or convince to try out Lego’s other offerings. A problem that doesn’t exist with our Castle, Space, and Pirate friends provided Lego keeps producing colors and parts for them to work with and the occasional new set.

And if conventions were anything to go by, Bionicle and constraction as a whole has a really big issue. The question of, “is that Lego?” can no longer be answered with, “yes.” Most of the constraction MOCs at conventions uses bootlegs, third-party replicas, custom 3D parts, etc. Bionicle fans have already spoken and are spending their pocket money elsewhere. The only other groups who do the same, aside from custom light kits, are military builders (which Lego already doesn’t endorse), Technic fans (third-party motors and even some gears and panels are common), robotics builders (same as Technic), and Lego train guys (custom tracks, motors, etc.).


Anyways, as for the survey itself, it was definitely more focused on the AFOLs, the products and general, and fan interactions. There was a question asking if you could change anything about the Lego fan community what would it be and my answer to that is the same for the LEGO Group itself. . . Well, aside from better quality control and set complaints. It was storytelling and the lacking appreciation thereof.

Outside of Ninjago, fan works and storytelling with Lego I find to be not just underappreciated but actively ignored at best and frequently attacked at worst. The Bionicle side is the best example of everything wrong with the constant battle between canonists, head-canonists, fan fiction/storytellers and lore makers, and the anti-literacy MOCists. I get it, Lego is a building toy so most people are interested in the builds themselves and not any stories attached to them. It just would be nice if others cared a bit more about the stories other people are telling, be that within the builds themselves or outside what can be gleaned from the MOC alone, if there’s a MOC at all.

I can’t say the LEGO Group hasn’t tried to encourage this. There are plenty of personal story-focused contests and activities on Lego Ideas and those are great. The City Mission sets using simple stories to encourage kids to come up with their own solutions to the problems in the stories, also great. But it would be nice if the LEGO Group started doing, or allowing, their other IPs to exist as stories outside of an active product line.

I get why Ninjago and Garmadon got a comic book, but come on, Hero Factory is perfect for a comic run. Why let everything lay dead in memory of visuals only when you can keep or develop some of the stories so that, in the off chance products are ever made of it again, there is an active fanbase ready and waiting to buy.

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Frankly, I think this is more due to color limitations than anything else. Unlike the other themes mentioned, Bionicle has a noticeably finite number of parts in each color. All the others have ways to substitute (different shades of green, gray, brown, etc.) for most parts, but for Bionicle, it’s far more affordable to buy bootlegs than to try and get 13 of a rarer part in one go.

This I’m of two minds about. I do agree that most Lego stuff is lacking in terms of writing, but at the same time, I find that a very large amount of fan fiction especially tends to not be particularly appealing unless the author really puts effort into it. For instance, I enjoy a lot of the writing on this site, but that’s because most people here actually do a good job with grammar, syntax, and the actual story. A lot of other places, the quality of the formatting alone frequently makes stories unreadable.

I wouldn’t mind LEGO having more of a focus on fan writing for their IPs, but at the same time, it would have to hold entries to a decent level of writing skill that might be off-putting to a majority of kids nowadays (given that most toy manufacturers are leaning towards digital interactive media over written media).

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Define ‘us’ :smiling_imp:

This man is spitting straight facts :100:

Bionicle was always going to be niche, if only because it existed in a supplementary system to LEGO’s core system. Since Bionicle’s whole identity is in that supplementary system, when LEGO decides not to make that supplementary system much at all, there go Bionicle’s chances right with it. And being completely honest, we do occasionally get the new Bionicle fan in the community, but this place isn’t growing. It’s pretty rapidly shrinking.

Given enough time, there won’t be enough Bionicle fans left to mass-mob a survey.

Hence why I’ve personally stopped displaying anything Bionicle-related at the like one convention I still regularly attend.

Also, not targeting anyone on the Boards whatsoever, but Bionicle fans as a whole do not have the best reputation in the broader community. Not that everything 's peaches and cream without them, but they’re always seen as niche and problematic unless they’re still kids.

You can see, though, why people would choose not to do that. Why would I go into a whole diatribe about my cool new OC that I tied into the main canon only foran argument to break out in the comments of my post about why or why not this violates everything Greg Farshtey stood for? or have we all switched to holding Faber up as the god of Bionicle at this point

That’s kinda silly? Why would LEGO produce marketing for a toyline that doesn’t exist?

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Wouldn’t this apply to literally anything though? I could say the same for, let’s see: LoTR, Halo, Mario, MLP, GoT, Transformers, Marvel, Warhammer, Knights Kingdom II, Team Fortress 2, Titanfall…

Anything with a coherent story will have this issue with fan media, regardless of how much the IP owner cares for fanfiction.

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Moreso to Bionicle; most people in those communities you mentioned (except mlp those folks are deranged :cold_face:) will usually chalk up fan creations to being fan creations and not reflective of anything in official media. Yes there are always bad eggs, but they’re not reflective of the whole.

Bionicle fans are vitriolic in this respect and have actively hounded people from the community for having differing opinions, with many more bad actors than even the stuffiest and most antisocial of fanbases. Getting Transformers fans to agree on any one thing is very hard, but they’re not likely to try to get each other canceled over it.

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Ehhh… I’d have to wonder on that one. Part of why the Bionicle fandom’s the way it is is because the official story is basically fanfiction in all but authorization. It’s not super large, and mostly exists as web serials.

Transformers can get by with a lot more because it’s already a splintered franchise by design, but there are definitely cases of people getting canceled over writing, just look up reactions to Rise of Unicron (a fan made Bayverse continuation that was horribly received).

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Getting clowned on for blowing a ton of cash on a terrible fan production is not the same as having an opinion. I don’t think the reaction to Rise of Unicron was appropriate by any means, but it’s several degrees departed from someone posting a set revamp or liking a tweet.

I’ve been in the Bionicle community for probably too long; the reason I spend so much time on TTV is because it’s the nicest place by far. When even community leaders engage in this sort of behavior on the regular, you start to wonder if it’s not the minority anymore.

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Ngl, I feel like the majority of that is the community’s fault. We’re the same people who let YouTubers like MandRProductions represent “community opinions” to LEGO, and then get mad when every Star Wars set is an over-greebled mess of tile spam. We, just like most fanbases, allowed the collector-first mentality to take over our lives when we grew up and stopped having parents who would make sure we didn’t blow a whole paycheck on detail parts.

It didn’t used to be like this. Back when I was younger, we mostly had well known guys (frequently seen in officially authorized fan media like Sean Kenney’s inspirational books and Brick City) who actually cared about LEGO as an art medium in and of itself promoting LEGO. I don’t think many people actually think about it like that anymore. General public opinion on it is that LEGO’s another “rich white trash” toy for overgrown manchildren to whine about online while funding the Chinese bootleg market. No one’s seriously trying to bring back stuff like LEGO Trains or the larger City sets like Police stations, they just want more and more niche collector items.

This is why you hear very conflicting opinions on Lego as a whole. A large portion of potential Lego buyers are locked out of the “Lego economy” by the fact that a good half of it is just resellers (especially sites like Bricklink that focus mainly on bulk parts lots over sets) and by the rising prices of sets on shelves. This, plus the fact that we really don’t have any budget options that aren’t pretty unattractive to kids or adults for most themes (where are the $10 battle packs for Star Wars? Where are the random small Ninjago sets featuring 2 characters and an ambush catapult?) makes the entirety of offerings look overpriced as heck. Also, scalping’s a big issue with desirable sets (just join RepublicBrick’s discord server to see the ungodly amount of duplicate minifigures he and his cronies hoard. It’s astounding, and just nasty as well).

You also have the issue of MOCing trends: remember the Flickr MOC era of just a few years ago, where everyone was trying to make impressively smooth MOCs that relied heavily on detail parts? This is where parts of the community toxicity form. We get too used to only seeing the highest quality stuff, so then we get really critical when people deviate from the popular art style.

An instance of that on here was with the Fanon Contests: most of the drama came from arguing over the way characters should be built, and what to do if contest winners were impossible to recreate (ie. illustrations as winners, joke entries, painted masks, should Ice Toa Hagah be allowed to have a scarf, should the other guy be allowed to use 5 torsos in one build…)

I feel like the Lego community in general isn’t what it was when I first got into Lego. It’s not much of a community anymore, more of an elite collector’s club for retired rich guys to show off how they’re buying all the Power Miners and Atlantis sets to resell at massive prices through blind draws (aka gambling).

I honestly think it was better before Lego actually cared about fans, because rather than making stuff “based of consumer research and AFOL feedback relayed via LEGO Ambassadors”, they looked at what kids were into and made that. We didn’t have online echo chambers to help us make community decisions, we had actual LEGO clubs and low expectations for how detailed sets had to be, and an interest in non-technical creativity. Now we’re just like any franchise’s fans: disillusioned 20-somethings actively killing what we claim to love in the search for what we lost years ago…

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With Bionicle, you have the issue of self-appointment rather than audience appeal. Most of the people claiming to run the show and making long-winded advertisements for their own egos are ones who decided to weasel their way into pushing people around and don’t actually represent anything or anyone.

There are very few people in the Bionicle community in positions of importance who are doing anything other than trying to police everyone else.

tbf MandR also gets mad lol

This is a result of a toy collecting hobby being very hard to pay the bills with. Nathan Sawaya was the first person to find a way to live off of it, and then youtube became actually profitable for more than five people. However, all of youtube is a rat race, requiring constant coverage of the latest information or, in this case, products - and so the collector mentality takes precedence.

It also won’t get any better. LEGO has made a dedicated shift away from clubs and events and towards influencers as a more profitable way to push products, meaning people with the most time and budget - like MandR and Duckbricks - matter far more than the silly kids do. An absurd amount of LEGO is purchased by adults for adults and it’s rapidly becoming mainstream for them to do so.

I really have to disagree, at least circa now. A decade or more ago, and this was 1000% true, as a lot of people gatekept what was and wasn’t good based on the focus at the time. However, the community has very sporadically shifted its opinion around over time, and at this point the focus on sloppier, late 2000s aesthetic and techniques are all the rage, dethroning the former stopgaps keeping inexperienced builders out of receiving genuine feedback and effectively opening the doors to anyone.

This is possibly a result of certain collabs like silverpunk that have brute-forced ugly or unpopular aesthetics onto the scene in an attempt to make something good-looking out of them. Results vary, but it’s pushed people towards a different mindset regarding what is and isn’t worth showing off.

That was a separate issue. People were debating over the canon depiction of a character with rules set by the fans rather than by the author of the series. You drop that kind of contest in any fandom and you will get a similar level of resentment on the part of the participants.

In all fairness, us Bionicle fans have a significant advantage in that our darling theme is already twice dead, and our behavior for the last 20 years has likely convinced LEGO to never touch the line ever again :sunglasses:

But I’m sure the next app-interacting electronic gimmick theme will save the day for LEGO and prove the haters wrong. Remember: as long as you squint really hard, any feedback of any kind automatically transforms into “give us more dated tech in our plastic block toyline.”

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I agree with most of what you’re saying here, but:





These were all released from 2024 to the present. Besides 71826, all of these are $10 or less. 30675 and the Spinners/Rising Dragon Strikes all have play features, and 71827 and 71805 include exclusive/hard-to-find figures, like Master Lloyd (otherwise exclusive to 71819), Mech Jay (exclusive to 71805), Drix (exclusive at time of release), and shirtless Zane (otherwise only found in the expensive 71837). 30700 even depicts a location that was critical to the show.

I definitely agree with everything else you said, but I wanted to set the record straight with that point.

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Thanks for that, I don’t think I’ve paid attention to those sets in a long time.

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This. So much this.

And it’s the primary issue I raised in my feedback in this survey. There was a lot of wording in it about the “LEGO brand,” but I stressed that LEGO isn’t really a brand anymore - it’s another form of merchandise for other media.

I’ve noticed this change as well, but I admit that I felt it was more a maturing and levelling-out of my own personal takes as opposed to being community-wide.

I don’t so much care now about MOCs being hyper detailed or extremely well built with perfect color blocking or matching textures. I care mostly if it looks generally like there was thought put into it and the builder is passionate about what they made. Everything else is just bonus.

Maybe I’m half right in that most of the community is now…old. Maybe we’re all just getting more mature and level-headed (or tired and cynical) in our critiques that we don’t need to gatekeep creativity anymore. Either way, I view that as a good thing.

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You would think so and a leading majority is certain for different colors. But for as much as physical builders look down upon digital builds, especially digital builds with a ton of custom parts, the number of custom parts I saw being used at conventions was little different than their digital siblings. Not that it isn’t understandable but it is far more than just recolors of existing parts.

That does applies to MOCs as well though. You’re going to see a lot more bad or basic builds than good ones. The difference is that good stories, unlike some good MOCs, don’t get appreciation. Certainly not the a similar level.

I’d go as far to argue that, despite attempts at treating and classifying Lego builds as art, none of the language or philosophy around the various art schools are ever really applied to them. Which would include narrative analysis and appreciation for what storytelling is being told within the build itself. Let alone text outside of it or standalone tales.

It’s a building toy, I get it. Most of the language around it is building techniques, because anyone working within it is more interested in the technical skill or piece application than anything else. So in that sense, there is at least more of an artistic language that has formed uniquely around Lego. But the best argument for narrative appreciation in fan works is probably Lego stopmotion? An animation craft that is already unpopular. But I suppose it’s hard to ignore the story of a moving picture.

Lego, I have a multi-million dollar idea. Create a Ninjago visual novel that interacts with the Smart Bricks and specific Ninjago Minfigs. The girls will go nuts. The shipping will be even more insane if they make certain noises.

The royal “us.”

Certainly, that’s why I would want it to change.

Though that does mean changing myself as well. Aside from being a silent reader, so I’m also not helping any stories reach wider appreciation. Still working on being less anti-social.

That’s the mindset that would need to change. It’s not marketing of the now but for planting seeds in the future. Since Garmadon is tied to an active product line, it will always be hindered in reception because it will be viewed as just marketing. Without an active line, it could be perceived as just a story the LEGO Group is trying to sell instead. This in turns helps build up characters, stories, and IPs for people to associate with Lego outside of their blocks.

Because right now, they’re just a building block toy. But so are all building blocks. They’re all just “legoes.”

We have seen the LEGO Group try something similar to this ages ago. Alpha Team started as a video game-only project. It wasn’t going to be a theme. Ogel wasn’t even their invention. LEGO Universe is probably the most true attempt at this before they bankrupted the developer in trying to make the most child-safe moderation system for both chatting and building. . . Also the LEGO Group celebrating Fabuland for its storytelling comes off like they’re rewriting history to elevate it more when that’s not its cultural legacy.

…I might have data to back up that trend.

Data analysis is one of my hobbies and I track a lot of things. To avoid potential creep factor, I only keep my personal datapoints in a permanent document. So while I can’t show it directly, I can tell you that how my MOCs perform online is a small mirror to the wider fanbase as it does scale in ratio.

Here’s some fun little factoids - for at least these boards, BZP, Flickr, and a couple other small sites/servers, (I was not tracking Reddit, Twitter, or Instagram at the time to cross reference), 2019 was the peak. Despite lockdowns getting more people to build and participate in things like Bio-Cup, very few creations ever performed better in views, Likes, etc. than in 2019. There are a few outliers where someone’s best performing MOC was in 2020 or 2021, but for most 2019 was peak and a swift drop off followed.

This could be due to Instagram becoming the main site for Lego builders to post their stuff (I’m still doing some necro collecting to see how the trends worked on those sites then), but I think this has to do with CCBS being retired in 2018. The last of constraction was dead (minus like three parts) and everything else went with it.

Now, I give that as my lead because my best performing MOC, which was in 2019, got up to 54 Likes. The highest reception I’ve received on any site until last year, when my Scarab build for Bio-Cup finally surpassed it on Flickr with 58 Faves. Which got a comparable amount on Instagram (59) as I finally started posting over there. But my Pit Mantis Shrimp and Wresorak the Matchmaker of Stelt MOCs, both G1 combo model builds, performed significantly better than expected, getting 52(Insta)/14(Flickr) and 60(Insta)/15(Flickr) respectfully. Which is nowhere near as shocking as Mohitti, my little Av-Matoran build, getting 53 Likes on Instagram and the expected small amount everywhere else.

This is also not just my builds doing better on Instagram because of the larger active user base. While I don’t have a true average yet, I can tell you them getting up into the 50’s is not the norm. CCBS builds, unless it’s particular good, currently hover in the 30’s-40’s for me. Only two of my CCBS builds have gotten to the 50’s range so far (Vex-Span and Skull Slammer). Meanwhile, my Bio-Cup builds (which do the best on Flickr), have underperformed, with only the more obvious G1-focused part builds (Ne’resof, Gently Down the Stream) getting to the 50’s range and everything else being lucky to reach the 30’s. Technic builds especially get stuck in the 20’s.

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You’re going to have a really hard time doing that.

LEGO is a company who panics if quarterly fiscal growth isn’t in the double digits. They’re a very, very penny-pinching company trying to drain every possible dollar out of everything they produce. You’re asking them to begin producing, printing, and publishing marketing material for a product line that does not exist and only might exist in the future.

That’s money effectively wasted trying to make a household name out of something that isn’t tangible. I can’t think of any company on any level that would do something like that, much less the biggest toy company on the planet.

As for stories… LEGO has never cared about telling stories. They’re not some collective of austere authors trying to craft literary masterpieces. The only times the story has mattered has been when it sells the product, with Bionicle, Ninjago, and Galidor being the standout examples of their efforts.

Plus, I think this mindset only exacerbates another problem:

^ most goated take on the entirety of the Boards btw ^

LEGO products used to be LEGO products. Now that Ninjago is in Fortnite and receiving a live-action movie, it’s very likely people will be associating Ninjago with nothing rather than with LEGO - the sets will be seen as a licensed theme rather than an original product.

Before long there wouldn’t be any original themes left. LEGO would just be another form of branding for other people’s products and never their own. So I think we’re better off trying to get LEGO to be creative and original than to recycle dead ideas and themes in the hopes that maybe someday they’d come back.

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I think that claim is very subjective, and the answer really changes based on the model you’re attempting to analyze. Would a 1:24 scale tractor MOC qualify as art? No, because it’s a scale replica model. Does a set qualify as art? No, because it’s a commercial product. Does a large-scale monochrome sculpture qualify as art when it’s made out of LEGO? Or a large mosaic? Or an art installation featuring LEGO parts?

The issue I take here is that you’re not being precise at all. A MOC made as a recognizable art piece is art, because it meets the qualifications one would expect of sculpture or painting. A MOC made as a commercial item or just a fun build doesn’t qualify because the intent wasn’t a piece of art in the first place. But analyzing with no distinction as to intent produces meaningless claims about the resulting data.

Most art in history was made with the intent of making a piece of art. Very little was made just because it was cool, or so it could be mass-produced. I would argue that intent goes further in determining what qualifies as art than the medium or what philosophical arguments can be made from analyzing the piece. Frankly, putting all this emphasis on getting the meaning from digging deep into subtexts and such is more likely to distort any meaning you get from art than to produce any uniform definition of what should qualify.

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Ummm, not really!?

From what I can recall back then, most of the community was very positive or, at the very least, was okay with G2.
Yes, there was a small but loud fraction that actively voiced their extreme hatred about it, but I heavily doubt they contributed to its failure in any meaningful way.

Like LegoDavid, I’d also like to see some proof cited here, because, no offense, but your claims regarding the fans’ responsibility for the reboot’s cancellation don’t feel too convincing.

Except they are, though.
Those are a lot more significant reasons for G2’s demise than an already very small and, as you mentioned, “niche” fanbase’s minority being too nostalgia-driven and blindly hateful online.

Simple: Thanks to Faber & DB’s leaks, we know now that G2 originally started out as a brand-new IP of an Egyptian-themed constraction line, that got reworked into what we got in 2015 due to a last-minute idea from one of the CEOs; it’s safe to say it was just for brand recognition:

LEGO simply overestimated Bionicle’s popularity among their wider consumer base, and the theme’s reputation suffered for it.

Most people only buy these for the exclusive or rare minifigs that come with these, for their relatively cheap price.

As I already emphasized it elsewhere, the average buyers can’t even tell G1, HF, and SW-UltraBuilds apart most of the time.
As long as it’s affordable, looks interesting, and has some unique feature play-wise, no one cares what pieces it has or what theme it belongs to.

Sure, a well-known theme like Marvel, DC, or SW would sell better for simply being more popular, but that’s not always a guarantee either.

“Cough-cough”:


Even if Lego sometimes doesn’t draw the appropriate conclusions from their mistakes, I’m still fairly confident to trust them with making a G3 one day rather than letting it just fade into obscurity.

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Yes really.

Maybe one had to be there monitoring things at the time, like I and others did, but the online ratings for Bionicle products were terrible. Different users were highly rating their preferred characters and poorly rating everything else to artificially inflate perception; however, this had the cumulative effect of lowering the perception of all products across the board. How do you convince retailers to buy stock of sets everyone says they hate?

You must’ve been in a happier fragment of the community. Everywhere I looked was negativity and trash-talking the sets’ design - Kopaka having gold, the clown shoe piece existing at all, the shortness of Onua, the inarticulation of Skull Scorpio - people found crippling issues with every product. The second year received much worse treatment.

Keep in mind, this was over ten years ago. It might be hard to imagine the current, content-starved community raising such objections about every little detail, but it did happen back then.

My sources are people I’ve spoken to and events I’ve personally witnessed. I apologize if that is not satisfactory for you, but they happen to be satisfactory for me.

The fans’ poor behavior was not the only factor. LEGO also banked heavily on The LEGO Movie 2 being a smash hit, and when it bombed, they hit the panic button. Bionicle was one of the weakest themes at the time, not just due to the fan reception but also the marketing budget for the theme being far too little for its needs. It was the easiest theme to let go, but claiming the fans weren’t a factor - a big factor - is simply untrue.

Yes, but not quite.

We know that Bionicle was being charted for a return as early as Hero Factory 2.0 thanks to concept art and designer interviews. The egyptian theme (which I must warn everyone not to share the relevant images of lest the staff crack down) was being developed after Bionicle’s return had begun conceptual development. The two were merged, along with the planned uniter function, before the theme’s launch.

Minifig collectors are not the primary driver for sales of $15 sets. After five years of these across different themes with no logic behind the sets’ designs or characters, you have to assume the target audience - and the ones actually buying most of the sets - are kids who like the characters.

Seems to be working for them right now.

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Tell that to the people who buy the Star Wars battle pack sets. Don’t kid yourself with the belief anyone wants 1 Droideka and a sled for that price, they want the 5 clone troopers in the set. Over half the reason for any set or theme’s popularity among kids is the characters. Otherwise, most themes would be more architecture/vehicle/set piece focused, like Speed Champions (where the car is the focus and the driver’s just a fun extra). Heck, for another example, look at sales of the set a few years back that featured Mando’s speeder and a Tusken Raider. It had 2 rare minifigs (one with arm printing and a cape), a decent-looking speeder, and a mid hut and catapult/mounted gun build. Why were people buying it? Not for the builds, you can bet on that.

Most of LEGO’s themes are character driven whether you want to accept it or not, and without minifigure representations of characters, they’d die real fast when kids see that you can’t have Jay or Luke Skywalker or Aragorn as a minifigure. Heck, most of them, because of that, are also story-driven. It’s indubitable for the licensed themes, but even City, Friends, etc. have some level of story depicted for them, whether it be locking up vandals and carjackers or attending a concert with friends.

Also, it’s contradictory that you say “minifigure collectors aren’t behind sales of the Star Wars mechs” and “kids who like the characters are the ones buying them”. It’s the same freaking mentality behind both, just one has the budget to buy more and chooses not to. When I was 12, I’d buy Lego sets based on the minifigures. I literally asked my grandma to buy me specific Ninjago sets so I could have all the ninja. The desire to complete a set of characters or get all versions of a character isn’t exclusive to 50 year old men with thousands of dollars to burn, everyone wants the same when they’re a kid. So it’s actually disingenuous and incorrect to argue that anyone buying a set for specific characters is going to affect sales whether it’s constraction or System. As long as it’s not unrecognizable, people will buy figures of their favorite character.

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I was also around back then, active with the ttv channel and these boards, and saw little of this. Sure, sets like Skull Scorpio and Ketar got hate and Ketar’s was deserved, but people generally loved the Toa sets, the protectors (barring lack of elbows for two) and the other creatures. Tahu Uniter having barely any red was the biggest complaint about the gold. Generally, the summer wave got the biggest flak, as the skull villains and beasts were unpopular.

The general consensus of g2 was “good sets, lackluster story”.

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