The problem isn’t worse sales as 01-03 can prove, the problem is Lego is not willing to put their full deck of cards on the table for a line that isn’t selling spectacularly. Even though it is selling worse for that reason.
I partially blame the fact that Lego expects to sell certain products worse. It is a bettr buisiness model to instead place a semi-large amount of money on a one-off test than it is to put a small amount of money every interval for a longer one.
Personally I’d actually say Lego put a lot of work on line. So far we’ve gotten:
-Main appearance at NYCC
-A series of flash animations and a miniseries.
-Two game apps.
-Multiple chapter books and graphic novels.
-Multiple exclusives, con or otherwise.
-Three TV spots.
-Multiple appearances in Lego Magazine
-Social media page and campaigns along with contests.
And sure this all may look to be around or less on par with things like Ninjago or Nexo Knights, but considering Bionicle wasn’t classified as a Big Bang theme I’d say the team went above and beyond what was expected. If anything I’d complain about the quality or depth of some of the content, but there is no doubt in my mind that Lego gave the reboot a proper start.
I agree. Anyone can tell you that marketing is essential to selling a product and like others have said, if Lego put more effort into endorsing BIONICLE through different kinds of media like G1 did it could possibly boost sales considerably. Just look at NINJAGO, which has been accompanied by a television series since it was launched. It’s a pretty easy guess to correlate its success with the media presence a TV series can provide. It establishes a connection between the consumer and the product and could very likely influence how a child (aka the the target audience) would perceive a product, especially considering how much time children spend watching movies and television as well as how impressionable and tractable a child’s mind is. Journey to One is a start, but BIONICLE could really use an extra push through some other media.
umurak could have been good
if it wasn;t for the awful gappy lower legs.
and the horrendud mask
other than that he’s pretty cool looking.
(i broke my typing hand any typos i am sorry)
That’s great but most of it doesn’t introduce the line to new people. People who are already fans look for it.
Horrendous mask!? Are you kidding me! That mask is the best mask to have ever been created!!! s/
Define “New People”.
Do you mean just people who are fans of Lego and wouldn’t catch on Bionicle’s association with it on the shelves or in it’s media, people who aren’t interested in Lego in general, or people who have somehow never heard of the most popular and widespread Toy company of the times?
The mainstream audience has changed. Aside from the momentous status of simply being associated with Lego and with the reach of new platforms that cross more age demographics I’d say the exposure is there.
What do you dislike about Umarak’s mask? I don’t own the set yet, but I think that it looks pretty sweet.
High as they already are, the standards for media tie-ins for any Lego theme; heck, even Lego Friends have risen and are still rising. Bionicle is average, at best for an original IP of the largest toy company on Earth.
To cut it short, it does not look like a bionicle mask
it looks like something from a different theme which bugs me to no end.
While you can use the flimsy defense of “it G2 tho” i doubt that’s needed due to it still being the same franchise.
i’ve seen this on all G2 masks BUT the toa’s there is nothing that has any g1 bionicle feel to it, am i saying it needs to be a redesign of old Kanohi? no not at all but it should at least feel like it was designed in 2003 and then uncovered touched up and rereleased at least. think of makuta’s kraakhan perfect example of a bad guy that doesn’t need to look to organic
TL;DR? it looks way to organic
A detailed texture, trans green, and black aren’t “Bionicle” enough for you?
I wasn’t going to use that defense. I don’t use defenses that I don’t need.
You mean all the masks that aren’t blatant rehashes of the ones that you had when you were a kid?
2003 Makuta is a freaking gas in a biomechanical robot suit. Umarak lives in the jungle. He speaks for the trees. Why would his mask not look organic?
[quote=“CupHead5998, post:22522, topic:15529”]
am i saying it needs to be a redesign of old Kanohi no
[/quote]
Doesn’t look like a BIONICLE mask? There are so many different BIONICLE masks with varying styles, that you can’t possibly say this and assert it as fact.
[quote=“CupHead5998, post:22522, topic:15529”]
think of makuta’s kraakhan perfect example of a bad guy that doesn’t need to look to organic
[/quote] That’s your problem? You don’t like Umarak’s mask because it looks “organic”? The nuva masks looked organic. The Piraka faces and Inika masks looked extremely organic. In 2008 we got masks that looked like bat faces. Umarak’s mask is just as BIONICLE as any of those masks.
You can’t say that something doesn’t look “BIONICLE”. That’s not your right. The people that have the right to say whether something looks “BIONICLE” or not are the people that make BIONICLE masks. The people who spend a great deal of time looking at old masks, making concept art, and generally delving deep into several aspects of BIONICLE while trying to make something new. Disliking something is fine, but unless you’re a part of the BIONICLE design team, you don’t have the right to say something doesn’t look “BIONICLE” enough.
Guys, here is one of Gali’s product pictures from her product page on the BIONICLE website. Notice anything unusual about the torso print? 
This is beyond old news, this was like four months old.
It literally said:
‘Why was this flagged?’ I think it’s self explanatory. If it said something else previously, just PM a mod and find out.
On an unrelated note, if the beasts are horse enemies, I’m gonna cry. I want characters with unique personalities, not mindless beasts (pun intended) with no personal goals
Exactly. This is why i’m hoping the beasts are creature mutations/fusions. Also notice how on the box art in the background the Toa are NOT in their united forms? Also, they are missing their masks. The masks they are missing are their normal ones. They should have been missing their Golden Unity form masks, if they were united. Last year, the Skull Villians took the Gold Masks because it was what the Toa were wearing. So, this is what I think happens.
Don’t know if this has been pointed out, but people of the UK rejoice!! Amazon is selling all Bionicle sets cheap, bar the creatures. This includes 2015 sets 
And before you all panic saying it shows Bionicle is doing badly, 2 things:
well maybe 2006 awful year but still
[quote=“Tarvaax, post:22525, topic:15529”]
The nuva masks looked organic
[/quote]Yet they still fit the organic look of the nuva masks still didn’t go overboard.
Umurak looks like he belongs in a new theme not bionicle
[quote=“Tarvaax, post:22525, topic:15529”]
That’s not your right
[/quote]The right to an opinion is my right and that is my opinion whether you like it or not
i will be getting umurak for a cool parts pack end of story.
Why you see the need to convince me that i should not have my opinion is beyond me you’re not changing it.
If it looked like a bionicle villain mask in my opinion i’d like it more. but in my eyes it does not
when i look at it i see a nose fangs a crooked motuth
the only person i see this on is him in G2.
Sorry if this post is a bit heated
What you said is not an opinion, you said Umarak’s mask didn’t look ‘Bionicle’, that is not an opinion. Fair enough you don’t like the mask, opinion. But saying the mask doesn’t look like Bionicle isn’t, you are stating a supposed fact. It has a mouth, oh no, so does Tahu (every single one bar 2008) and Lewa 2001
It’s even cut out. Guess who also has a mouth? Nearly every b Bionicle mask to date. So Bionicle masks do have mouths, have always had them and always will have them. I don’t know what nose you’re seeing but you can’t say it looks too organic to be Bionicle full stop, because in g1 they are 85% organic for a start, because it has the same features nearly every Bionicle mask (both gems) have in common.
At no point did @Tarvaax say you shouldn’t have an opinion, he said you can’t just say Umarak’s mask looks too organic to look like Bionicle and instead he looks like a different theme.
Until we get his destroyer form, Umarak is probably the set most similar to g1 actually, so he definitely screams Bionicle
But it isn’t an opinion, that’s like me saying an astra looks like a sports car. I can say it does but it certainly doesn’t, it ain’t an opinion. An astra doesn’t look like a sports car, same thing here, Umarak doesn’t look un-Bionicle because he looks too organic as he is just as organic looking as any other Bionicle character
I don’t think it would, all we know is that Ekimu makes masks and is the brother of Makuta - his death could be used to motivate the Toa - however neither the books or JTO have developed him to the point I’d care if he was killed off.
Nothing much - don’t think we’ve had anything since JTO…
I think its worth noting that while the Star Wars films will be coming out until around 2020 (2 more sequels, 2-3 spin-off’s) - Bionicle on their currently plan will end next year.
So it makes sense that any Lego member would explain that they would focus CCBS on Star Wars CCBS sets - as they are the CCBS sets with the longest projected lifespan at the current date.
Honestly, the commercials were what i felt introduced me also. Either way, feel they’ve done a lot of bad decisions with G2 in terms of marketing (Via Netflix, commericals, competitions in 2015, etc…) They are targeting at the wrong demographic, the people who are constantly complaining the story is too complex, rather than all the fans who have been petitioning and keeping the hype alive or simply are waiting to get good complex sets and story.
From what i can tell, the Toa sold really well in 2015 and were praised. Then the skull villains happened and sales must have dropped or something because that was when we started seeing less marketing, competitions and promotions. Then we had 2016 and rather than increase sales, the sales of sets has remained slumped so there hasn’t been any reports on sales.
As I’ve pointed out in the past, the decision to finalize the line beyond 2017 will likely be made in Summer 2016. This is because they’d need to start working on the sets about a year and a half prior to release, sometimes even before that. The latest they could start working on the 2017 sets would likely be very early into the Winter Wave of 2017.
#what people can do to try and secure the line lasting longer is buy the sets.
