I’m not defending it, but I’m also not-not defending it. This has became the industry standard when it comes to children and advertisement communication (for better or for worse), it’s also not meant for you, so I don’t think you have the proper rights to judge whether it’s effective or what children think when they see it.
Like, I look back at a lot of the ads and promotional videos for things that I watched as a kid and they were freaking cringe worthy, but I didn’t notice it until I was around ten.
Would it be nice to have actual in-depth reviews? Sure, but the thing is kids can already find that kind of stuff on their own. YouTube is a pretty integral part of the modern child’s life after all.
Yea, sure…let’s just treat every child like a moron who clearly has no taste so why even try right? They’re just dumb kids after all!
Do you even hear your argument in your head? The fundamental logic of it is flawed and is built on the exploitative nature of the current marketing politics. I don’t know what ads you’ve been watching as a kid but the cringey ones weren’t too often those that I saw but I guess that can vary on countries and their own television.
And that is all subjective, not a fact, just because there are parents who would rather sit their kids in front of the computer screen with Youtube on to shut it up instead of actually spending time with doesn’t equal that it’s an “integral” part of their life. That’s like saying listening to a radio show is integral to a car driver’s driving skills.
Let’s face it, they could’ve hired Eljay to do these commercial reviews with the 100% guarantee that kids will know not to eat the pieces.
On a more serious note, this dumbing-down of content in the ‘interest’ that kids will enjoy it more is simply flawed. Even the commercials we did get for G2 (which I had not seen air anywhere) were very simplified and did not relate anything concerning the story, the development of which should be a go-to for Lego, else why think up a story around a line and not just rely only on the sets themselves to meet sales expectations?
And I don’t disagree with that. I’m just saying that this isn’t a super recent form of marketing, we just aren’t used to seeing BIONICLE as its victim. Whether you think it’s right or wrong is beside the point, that is, unless you have resources that you can use to stop that type of marketing and bring it into a negative light in the eyes of consumers.
Concerning G1 commercials there were always two variants; story-driven cinematic-style (cgi) ads, and set-oriented ads focusing on their features review-style. Both were designed to be quick and straight to the point as they were tv brodcasted, and whether one was more effective than the other is your own opinion, but they both complemented each other well and were major factors to G1’s popularity. They didn’t show too much nor too little, making us want to learn more about this mysterious toy.
These “cringy” G2 videos are clearly more set-oriented; therefore more consumer oriented and try to tap into today’s youth advertising norms, in this case a face-to-face trendy vlog-style review of the product. Though I highly commend the effort, they put what was supposed to be mystical and epic and placed it in blinding, broad daylight, stripping it of its soul for all to see. Bionicle wasn’t meant to be handled this way, at least in our eyes. It’s like having a video game game be advertised via an 8 year old lets play. The point is that Bionicle is a case where it was hip and did its thing back then, and now its like a baby boomer trying to fit in with the milennials (at least the way lego is- or was handling it).
To be frank, the ad would be much better handled if the “kid” had experienced G1 and could perhaps replicate the vibe that the original commercials had instilled in us
I seriously wish Bio G2 realized what made Bio G1 popular.
Bio G1 was different, it was edgy (in a good way).
At the time most of the other toys were starting to get dumbed down so Bio being the only one that wasn’t was appealing to kids and parents who want a toy that engages kids.
Now Bio G2 has become one with the crowd and lost it’s edge over the others.
Seriously? I never looked at the comments, and I doubt Lego would remove a video just because of bad comments…maybe they forgot that Bionicle was discontinued and didn’t want to advertise a dead line?
I mean, seriously, why are we seeing all this crap now of all times? Did Lego have all this advertising stored up somewhere and just said ‘what the hey’ when they cancelled the line and decided to release it? It defies logic, unless they’re just trying to sell what’s left of the sets as much as they can.
Considering that only the Summer Wave is in stock on the U.S. Shop at Home, I don’t think they’ve actually been having problems selling the sets to a slightly more exceptional degree. The Uniters went fast (much to my displeasure because I needed a second Ikir)
@Ekimu posted it in this topic I believe 4 days ago; it’s a Cartoon Network set review-esque commercial where some kid showcases Kopaka & Melum and Umarak. It’s attracted some attention due to the fact that the kid showcasing the sets does so in a controversial way, my point being he does not know how to handle CCBS, he built the sets kinda clunkily, showed the functions in a rather awkward manner and called the CCBS pieces ‘bricks’.
I’m telling you this because the video has been taken by Lego, so you’re unfortunately not gonna find it anywhere
At least we can now compare the G2 sets to the Bohrok, in terms of them selling like hotcakes
I’m positive that the kopaka/ melum and umarak cartoon network was out much earlier in the year somewhere. It might have been on CN’s website, but I’m not sure.
The more I look at this video the more I hate it.
