Thanks for sharing. Jang makes some pretty good points here, and he’s saying what many others are: Lego was being much too careful.
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Christian Faber posted this on his website after the announcement, figured you all could use a little encouragement. 
Also, if you need a good rundown of what we know about the canelation, here’s Muro De La Historia.
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Well, Journey To One season 2 seemed like it was a lot more sloppy and rushed than season 1. My guess is that during production of season 2, Lego told them they were planning to cancel Bionicle, and told them to come up with an ending.
Also the fact that we’re not getting a set of Makuta is made worse by the fact that they showed us 4 different Makuta sets in the Makuta contest video!
Another bad part about this is that the sets sold so badly in my area that none of the stores around me have stocked the final wave. I only wanted Lava Beast and Ekimu, but now to get them I either have to order them from Shop At Home and pay expensive shipping, or order them from Amazon where they’re about $10 more than they’re supposed to be.
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I wonder what would’ve happened if Bionicle G2’s budget had been spent on something other than eight 14k gold masks that almost nobody was going to get (not counting those Makuta masks that aren’t going to be released to the public smh).
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I think something really annoying and just plain cruel is the fact that the BIONICLE contest hasn’t been announced on Rebrick last time I checked, nor has it been actually said (even as a footnote) on the front of the LEGO site. In addition, the video for the contest isn’t even on the BIONICLE website, it’s hidden in the videos section on the LEGO website itself like old toys stuffed in the back of the attic.
Now assuming that I’m a little kid who has never been on TTV and has only heard of G2, it would require a stupid amount of effort just to, number one, find out that there exists a BIONICLE contest, because last time I checked on the BIONICLE site they haven’t blatantly announced it. Number 2, I actually have to find the video to know what exactly the contest is, because it’s not on the actual site, instead hidden in the videos section like an easter egg. Followed by number 3, actually try to build something that would win the contest, and if I need extra sets or new sets or parts to help me, I’m going to have to go on a hunt to find a store that cares enough to stock the sets.
I get on some level that LEGO wants to play it safe, but if you’re just going to hide new things don’t blame consumers for poor sales. Blame marketing.
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I think the expensive Amazon prices are temporary. I think thy’re only expensive due to them only being in toys’r us at the moment. Once they’re being sold at Target, Walmart and other stores the price should drop back to normal.
The thing is, they’ve been out for about a month now, correct? Last year all of my local retailers stocked the sets as soon as they came out. This year, they only stocked Tahu and Umarak until March-April, but Amazon still had all the sets for their normal prices upon release date. Now, the sets are nowhere to be seen in stores and more expensive on Amazon. And I don’t think they’re going to eventually come to Target Walmart etc due to one thing. Back in January Walmart and Target’s websites at least had the sets listed. They were just labeled as “Coming Soon”. Now, the new sets aren’t listed at all.
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it’s hard to tell if this is English, I assume you either meant “you didn’t listen at all” or “none of you listened”
but I can only hope this is trolling
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Well I just guess that they would be here soon, cus my target just ran out of the sets, it tends to always have the current sets, and it’s now August in which the stores were initially supposed to start selling the sets. I guess I should say I don’t know but have a feeling.
I think what you’re quoting is slightly being taken out of context and is not meant to be taken literally. He and others have been telling people for a while that G2 wouldn’t continue and most people dismissed his claimed. And now… he turned out to be right.
The summer wave is exclusive to toy r us and lego shop.com[quote=“SwagMeister, post:536, topic:26884”]
I think something really annoying and just plain cruel is the fact that the BIONICLE contest hasn’t been announced on Rebrick last time I checked, nor has it been actually said (even as a footnote) on the front of the LEGO site. In addition, the video for the contest isn’t even on the BIONICLE website, it’s hidden in the videos section on the LEGO website itself like old toys stuffed in the back of the attic.
[/quote]
Because that contest hasnt even been announced officially yet, the video that came out wasnt supposed to come out. IT happening on august first, it hasnt started yet.
fffsfsfsfsfsfss
That’s awful. So to conclude, we have a final wave that’s exclusive to the 2 most expensive outlets, won’t come out worldwide, and there’s also at least 1-4 sets that were finished that we won’t get.
Say what you want about G1’s ending, but at least it didn’t withhold anything (aside from the final book, which was only available in Europe if I remember correctly). Its final wave of sets was still available worldwide, in all stores. Lego also didn’t show us sets that they had finished and then tell us they won’t be releasing them.
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Had time to process this and I still have so many thoughts. Glad it happened, I got a lot out of it… But I do feel like LEGO failed here. I was always one of those people who batted an eye at those who said “I’m sure LEGO knows what they’re doing”, because as it shows now, they don’t always know what they’re doing. G2 was sadly objectively a failure no matter what way you look at it.
Marketing in particular is where I believe LEGO misstepped. I don’t think they truly were able too 100% the allure G1 had to all us as kids and replicate it. Even my younger siblings who are big LEGO fans, and even will go on Biomediaproject and browse old Bionicle media just for fun, for some reason were never lured in to G2. Perhaps they just weren’t able to give it the old feel, which is under stable. But they also failed to establish a new feel. Ninjago has a very particular “feel” to it, as many fans would say. It has essence to it that you identify with it. But G2… can we say it had such a thing? For many of us I think our enjoyment came from riding on nostalgia and the hype of Bionicle being back, which isn’t really a bad reason to enjoy it honestly. But for those who didn’t grow up with it, nothing seems to have been there to tell them what Bionicle is.The kids who didn’t have time to grasp at the small deeper sections of story we got had no opportunity to establish any connection with Bionicle besides the connection they’d establish with most any generic toy line. I just don’t see much that made G2 something special besides it’s legacy, which doesn’t mean anything to those who weren’t around for it.
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If you’re referring to Journey’s End, Lego at the very least let Farshtey post the chapters digitally on the Bionicle website at the time, so there’s that too.
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Even though I didn’t want to believe the rumors that G2 was ending in 2016 and keep on the bandwagon for 2017, I could tell that there were reasons why G2 wasn’t doing so well.
I’ll start off with 2015. The problems with that year were that the sets seemed a bit simpler than before, even though they had more pieces. This, along with the use of CCBS probably put off a good portion of G1 fans from buying the new sets.
Another problem is that the only real story information we got for 2015 was from the animations as the first chapter book pretty much took the script for the animations and turned them into a book. It also didn’t help that the book almost acted like an advertisement for the sets.
For 2016, it almost felt like Lego was trying to make for the things they missed in 2015, with the sets being a bit more advanced, a TV show (albeit on Netflix and with only four episodes). At this point though, The original fanbase had dwindled and Lego saw that they were having trouble pulling in new fans, so they decided to axe the theme.
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Actually, there was a ton of new content - Ekimu, the three main masks, the Skellies, the Beasts, Umarak and the Creatures, Okoto, the Protectors, ect. The only thing they really kept from G1 was the Toa, really…
Or into the wrong things, IMO
Less Golden Mask contests and more actual marketing, please
There’s also Ninjago
Indeed. As I’ve said before, just Umarak The Hunter alone makes G2 well worth my while.
I’d be okay with it
Maybe then they’d focus a bit more on the worldbuilding, both literally and figuratively. Just so long as they use normal minifigs and not those ugly figures from the G1 playsets.
Amen!
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If I were them I would’ve never made the SS mask or the toa masks. I’d of just made the MoC and had a “return of bionicle” contest. After that I’d of still had the contests, but had cheaper prizes. Like sets or signed artbooks. Just my two scents.
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Add bionicle in here
So Lego actually lied to us on a tweet where they said Bionicle was sucessful… Way to go Lego! Consider the fans as complete idiots, even tho it was your fault with the suck marketing!
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This…
Just this…
Has anyone mentioned that this is pretty much the “Chima situation”?
Sorry, I’ve just wanted the sets for so long,even planning a Lava Beast revamp, and then this happens. (I live in Asia)
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