Do I even need to tell the story of Bionicle G2? Everyone on these boards already knows the story: Bionicle fans were mad that G1 got cancelled, so they launched a series of vehement protests, so Lego rebooted Bionicle, only for the fans to hate it. And then the line was prematurely cancelled.
Lego claims that G2 sold well, but if it did, then they wouldn’t have pulled the plug on it as quickly as they did.
This intro skit from Eljay’s Recent Review of the 2015 winter wave perfectly showcases the problem: Bionicle G2 just didn’t sell like G1 did. And everyone seems to agree that the reason for this was because Lego didn’t market it very well.
But then there was also the fan backlash. People were hating on G2 because of its watered-down story, and because the use of CCBS made it feel like a rebranded Hero Factory, and because it just wasn’t G1. Everyone was nostalgic for G1 and wanted it back, but that just wasn’t happening.
And herein lies what I think might’ve been a contributing factor in people’s dislike for G2. Bionicle originally ended in 2010, and it was brought back in 2015. In that time, the general public had pretty much forgotten about Bionicle, and many of the fans had moved on. See, when Ninjago was un-cancelled, it happened right after it was originally cancelled. The theme was supposed to end in 2013, but it continued into 2014 and beyond. So little time went by, Lego may as well not have cancelled it. Bionicle didn’t have that benefit. It was put to bed in 2010, and then five years passed, allowing for the majority of consumers to move on and leave it in the past.
Perhaps if Lego had revived Bionicle in 2011, or maybe even 2012, it might have had a little more of a chance. It would’ve been just recent enough that people could get right back into it like they did with Ninjago. They might’ve even been able to pick up where the original G1 story left off. But that did not happen. In the time it took for Lego to finally reboot Bionicle, many people had let go of it, so when it did come back, it felt foreign.
Oh well. G2 did have its good points. Sure, the CCBS felt different from the Bionicle we were used to, but at least it didn’t constantly break like the 2008-2010 pieces did. And, even though I wasn’t a huge fan of the 2016 sets, I did feel like the 2015 Toa got the series off to a strong start.