Found this…interesting post on [a message board] (http://s8.zetaboards.com/bioniclerevolutionv3/topic/395099/1/)
Lego has long billed themselves as a family friendly company, making toys for children. But now Lego has released a new figure, 8921 Pridak, which includes what appears to be a representation of blood on the sharp parts of the weapons and around the mouthful of teeth. (The word “sharp” is used to describe the intended appearance only, and does not mean that the toy poses any risk of cutting.)
This toy, already for sale in Lego stores and on Lego.com (and beginning to appear in major retailers), is aimed at children as young as seven. (Lego recommends the toy for ages 7 to 16.)
When confronted about this, Lego has been quick to deny any wrongdoing. In a response to my first email, Lego responded by stating: “The BIONICLE story is a variation of the classic tale of good vs. evil, and provides LEGO builders with a unique and inspiring role-playing experience. However, regardless of what information you located on a site not affiliated with the LEGO Group, there is no representation of blood on these new products.” (While this was not the entire email, it was the part that directly responded about the issue, while the rest was mainly padding, no doubt mostly taken from a database of pre-written material, some of which was so dated as to contain blatant inaccuracies.) At the time, it was true that the set had not yet been released, but images of it were already circulating the internet, scanned from an official Lego source.
In response to my third email on the subject, Lego responded with another dodge. “To provide some additional information to you Mr. Miller, the red color is a result of us doing co-injection on BIONICLE pieces in 2007. Red was chosen for its ability to contrast with white. From a design point of view the red color is used as a strong color contrast (the strongest contrast red, white and black) to spice up the white character and differentiate it from previous white characters. But also the red contrast is to indicate or draw attention to the fact that the red parts on the weapons are soft. I would like to assure you that although we have no control over how consumers will view this contrast, the red color will not be portrayed in the storyline or in advertising as blood because it is simply meant to be a part of his natural coloration.” (Padding removed for length.)
However, Lego’s statement was directly at odds with a quote* from Greg Farshtey (author of the Bionicle books, script writer for the Bionicle comics, and editor of Lego magazine). “I was told in July by a set designer that he had suggested putting something resembling blood around Pridak’s jaws. He said nothing about the substance on his tools being blood, so it is quite possible that is not what that is intended to be. I had no involvement in set design, set approval, violence policy discussions, etc., so I have no other info beyond this to offer.”
Common sense would tend to agree with Mr. Farshtey’s version of events, as if the red was simply part of the color scheme, it would be located in areas other than just around the points Pridak uses to attack (his teeth and weapons). Therefore, the evidence strongly suggests Lego has placed it to look like blood, it does look like blood, and now that somebody is upset that it’s blood, Lego claims it’s not blood.
You can help. To contact Lego, call them at 1-800-422-5346 (consumer services) or 1-860-749-2291 (corporate headquarters) to request that Pridak be immediately recalled. (Possibly to be re-released with all white pieces replacing the ones marked with blood.) You can also email Lego using the form Here.
To see pictures of 8921 Pridak taken by customers, click the following links. Picture One (dark background). Picture Two (light background). Picture Three (individual pieces).
Please take the time to contact Lego, and forward this message to your friends and family. Together we can make a difference.
To receive email updates, email us at firstname.lastname@example.org, with “8921 Pridak” as the subject line.
(This email was not authorized or endorsed by the Lego company, Mask of Destiny, Brickshelf, Greg Farshtey, or any of the people who took the photos linked to at the end of the article. Lego and Bionicle are trademarks of the Lego group.)
Is this person overeating? Perhaps…but I get where they’re coming from. What was your initial reactions to Pridak when you first saw him in 2007?
Imagine if Lego did recall Pridak and replaced the red with some other colour